Thinking Out Loud

To #ad or not to #ad

If you’re a fellow mum blog lurker on the gram, you can’t fail to have picked up on a recent anti-ad mood. I’m not an influencer. Not by a long shot. No siree. Not in the blogosphere, on any social media platform or even in real life (I can barely influence my on kids to eat vegetables). My relentless “Easter things to do” recommendations are exactly that, they’re ideas and suggestions. Some I’ve tried out with my own kids in the past and some just sounded incredibly cool and I wanted to tell more people about them. No one has paid me to mention their place or promote their thing. No #sponsored #gifted or #ad here.

That said, I’m not anti-ad. A gal’s gotta eat. I blog, insta, tweet and facebook in between work and mothering and the rest of my life. It still takes up a heck of a lot of time. My following is miniscule (but ever so appreciated, thanks for coming). I’m typing into the ether, ranting in a vacuum most of the time.

From comments on social media and chatting with real life mates I’ve picked up a sense of frustration with influencers, with mum bloggers who’ve built up a “I’m just like you”, “we’re all just muddling along together”, “yay for Mums” type of vibe. Then it turns a little sour, a tad ingenuous when they’ll go on a fancy holiday, go to a swanky restaurant or wear something and you’re foolish enough to click through to the company and then you do a little sick in your mouth at the cost. Jealousy is an ugly little beast but sometimes I just can’t help it. I feel out of depth, poor, worthless and a bit like I’m still at school where it felt that it mattered to be cool (which I wasn’t) and popular (which I wasn’t).

It’s made me question why I’m even bothering with this. Why me? What have I got to say that some other mum isn’t already sharing online? Does the world really need another white, straight, female, English language parent blogger? Nope. I might come across as confident in real life but I assure you that nearly every waking hour I am wallowing in self-doubt. I’ve not started this to make money. I’ve not started this to be popular. I’m doing this, in the words of Billie Piper, “because I want to, because I want to”.

So good luck to the others, the behemothers (see what I did there?) and monetising moms. I follow a massive range of them, some for their clothes, some for the giggles, some for the campaigns, some for a mix of all three. I’m just using the approach I apply to the rest of my life, making it up as I go along. Some people feel a weird fandom ownership over the most followed and well known mum bloggers and intagrammers. They’re just playing the game like all of us. Maybe they’re better resourced or ahead of the game but so what. Just do you. There’s room for all of us and if only 5 people read this (OK, that’s optimistic and I’m definitely related to at least one of you if there are 5) then that’s fine too. Oh and if anyone wants to give me any free stuff I’m definitely not too principled to consider the offer!

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